Running a PR campaign can have a powerful and long-lasting effect on your brand. If you know what to do and how to do it, it is bound to have a positive effect, one which can generate sales and interest for years to come. It helps if you use a PR agency that is reputable and with a proven track record.
One with years of experience in the industry can be worth every penny. Here are 4 tips that can generate a lot of attention for your business.
1. Have A Clear Goal
The first thing to do is to look at the big picture. What you want to do, who you want to target, what you want to achieve; these are things that are important. Do you want more sales or do you want to build a relationship with a wider audience? Consider what the main goals are. Be realistic as well. You need to consider things like budget or even a deadline. By really laying out everything and being realistic, you can also measure the success of the campaign.
2. Targeting The Audience
You must know who your audience will be. Then you can really go after them and capture their attention. Every PR campaign will be different. Sometimes, you may want to target women, sometimes men, the elderly or those between 21-30. By knowing some in-depth information, you can successfully target the right audience in order to achieve the best results. It would be pointless to target people who have no interest in a brand or product. Someone in their 20s is hardly going to rave about a diaper to prevent leaks.
3. Delivering The Message
Once a few pieces fall into place and you know your audience, you need to deliver your message to them by using the right platform to achieve this. There are many you can use, but picking the right one is critical. Would it be better to use the radio? Perhaps the TV would make a better choice?
4. The Press Release
You can also use a press release. However, you must make sure to write a really great press release. This is where having good connections can help. If you know a journalist, they can do a fantastic write-up for you. It should not be one that sounds like an advertisement. It should have a good story, one that can captivate the audience and one that is pertinent. To do this, you need to provide the journalist with all the necessary information that they need.
This is why, before you hire a PR agency, you should find out if they have a good relationship with journalists. It would be even better if the journalist happens to be someone who writes about something that is connected to your brand or product. So, supposing you wish to launch something to do with football, knowing a journalist who regularly writes about football, or at least sports would be a tremendous bonus. Knowing a journalist who writes about politics would not be what you’d want.
Make sure to also take advantage of social media. Use your company blog to spread the word. Make sure to distribute your message wisely to all sorts of publications that are associated with your industry to give your campaign the greatest chance of success.